OneTeam Partners Provides to Esports Portfolio with Acquisition of Theorycraft – The Esports Observer

OneTeam Partners Provides to Esports Portfolio with Acquisition of Theorycraft – The Esports Observer

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OneTeam Companions right now announced that it has obtained esports consulting agency Theorycraft, more building out the workforce that will run its burgeoning gaming/esports vertical. The L.A.-based Theorycraft was launched in late 2019 by field veterans Bryce Blum, Lauren Gaba Flanagan, Nathen McVittie and Christopher Mykles as a consulting company for corporate sponsors, groups and leagues on internet marketing and media.

Mykles is no lengthier with the team, while Flanagan and McVittie will develop into part of the OneTeam online games team. Blum, a 2018 Sports activities Business enterprise Journal Forty Underneath 40 honoree, will become a advisor for OneTeam. OneTeam was established by the NFLPA, RedBird Money and MLBPA and it has been setting up out a gaming tactic and team for the company to much better monetize the increasing room.

Flanagan will come to be director of method, while McVittie gets to be director of inventive. OneTeam Main Item Officer Henry Lowenfels oversees the company’s gaming business, though Head of Competitive Gaming Marty Strenczewilk leads its esports and content material creator initiatives and Previous Disney Game titles exec Devin Radford not too long ago joined OneTeam as senior VP/games. Phrases of the acquisition ended up not disclosed.

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